Evaluation Questions

1. In what ways does your media product use , develop or challenge forms and conventions of real media products?

The genre of our music video is Pop. Throughout our music video we have used several conventions that you would see in real music videos. This was shown throughout:

• Camera Work 

We used direct address which was effective because like other pop videos it made a connection with the audience. In our music video this helped portray the emotion to make the audience feel more emotionally connected to our artist. We also framed the artist all the way through our music video with a range of shots which mainly included close ups which is another convention that we used and developed through our music video.

• Editing

Along side our performances of the artist we also cut to a few scenes which help tell the narrative. We had the artist and the boy she was singing about together, sometimes happy and sometimes arguing and I think this worked well as we still developed on the conventions of the music video as well as making sure that the narrative was shown throughout.

• Sound

The emotion that the lyrics portrayed was definitely shown across our music video by the way that our artist performed. I think that direct address helped portray these emotions because the audience could clearly see how the artist felt. In parts of our music video we had direct scenes which did exactly what the lyrics said, for example "I tried crossing out your words", for these lyrics we had our artist ripping up a piece of paper that said "I'm Sorry". Therefore we used the lyrics and developed them within our music video.

• Mise-en-scene

I think that the locations that we included were amplifying the conventions of the pop genre. We used quite casual, subtle location which I think worked well with the lyrics. As well as this the costume, props etc. were also casual and every day like as we thought that this would fit well.



2. How effective is the combination of your main product and ancillary text?

I think that there is a distinctive theme throughout our media products. The shots throughout our main product and ancillary texts were consistent. We used close ups and direct address in our music video and to fit with our pop genre. This helped to engage and create a connection to our audience. For our digipack we also framed our artist by using a close up which works well along side our music video as it not only keeps a common theme but again connects with the audience and fits in with the conventions of the genre. For our magazine poster we thought it would be more appropriate to use a similar picture but of the whole of the artist rather than just a close up. This worked effectively alongside the other products because it was more of a casual, fun side to our artist which contrasts well with our other products and shows that our artist can be versatile.




3. What have you learnt from your audience feedback?

The feedback that we got through our project was constructive and helped us develop on our product. We took everything that was mentioned into consideration and I think that this helped improve our music video as it was "outside" help. This therefore was effective because it was from an audience's point of view and it is the audience attention who we aimed to capture so their opinion was important throughout.



4. How did you use new media technologies in the construction, research, planning and evaluation stages?

The whole way through our project we have constantly used blogger to blog our thoughts, ideas, plans, research and now evaluation. The blogs have helped because they are always there to look back on with all our ideas. In our planning and research ideas we used Google to gain the information that we needed. For the music video its self we use HD Camcorders to film our footage and then Final Cut to edit our music video together. The HD cameras were effective because it made our footage look more professional. For our ancillary tasks we used Photoshop to produce our digipak and poster.