Showing posts with label Ada. Show all posts
Showing posts with label Ada. Show all posts
Tuesday, 13 December 2011
Tuesday, 29 November 2011
Script
Ada: 1. In what ways does your media product use , develop or challenge forms and conventions of real media products? (Text with Voice Over)
Charlotte: The camera work we used had direct address which was effective because like other pop videos it made a connection with the audience. In our music video this helped portray the emotion to make the audience feel more emotionally connected to our artist and understand how the artist felt. We also framed the artist all the way through our music video with a range of shots which mainly included close ups which is another convention that we used and developed through our music video. The emotion that the lyrics portrayed was definitely shown across our music video by the way that our artist performed. In parts of our music video we had direct scenes which did exactly what the lyrics said, for example "I tried crossing out your words", for these lyrics we had our artist ripping up a piece of paper that said "I'm Sorry".
Lucy: Our music video mostly follows Goodwin's Analysis so we see that it uses the conventions of a real music video, we used the stereotypical performance you would expect to see in this sort of video, the stereotypical genre characteristics and also the narrative clips telling parts of the story so we see we've also shown a relationship between the music and visuals.
Jade: While editing we have made sure to cut the shots on the beat of the song as we realised pop music is intended to encourage dancing. We have made sure the editing clearly shows a link between the lyrics and the visuals to help show off the typical relationship portrayed in pop videos. An example of this would be where we have cut back to past experiences of the couple, walking in the park and the scene where they are arguing. We have also used shot transitions between some shots where we thought it was needed. We choose to use more of a noticeable form of editing at the end of the video, where there is the overlays of clips all present on screen at the same time which works effectively to bring the clips to a fade and clearly show the end of the video on a more professional level.
Ada: For the mise en scene we filmed the artist's performance repeatedly in different outfits so we could cut between them, adding a further dimension to our video, this helps to create the feeling of movement and keeps our video from looking like one long continuous shot. We used some props in our video, for example a mobile phone, we did this to add a realistic touch to the characters, which lets the audience identify better with the artist. We also used props such as a cardboard box when the male character was leaving to add some realism to the scene.
Lucy: 2. How effective is the combination of your main product and ancillary text?
Jade: Our main product would not be successful without the backing of a digipack and magazine poster as this is what attracts the consumer. To do this we made sure we chose an appropriate name for the album which sounded professional to the way we wanted to portray our artist. We choose to use the colours pink and black as these worked complementary with each other and also seemed to fit well with the track names we used, which portray themes of love, heartbreak and upbeat dance songs. I believe we have created appropriate imagery to conform with our music video and think we have shown realistic qualities.
Charlotte: The shots throughout our main product and ancillary texts were consistent. We used close ups and direct address in our music video and to fit with our pop genre. This helped to engage and create a connection to our audience. For our digipack we also framed our artist by using a close up which works well along side our music video as it not only keeps a common theme but again connects with the audience and fits in with the conventions of the genre. For our magazine poster we thought it would be more appropriate to use a similar picture but of the whole of the artist rather than just a close up. This worked effectively alongside the other products because it was more of a casual, fun side to our artist which contrasts well with our other products and shows that our artist can be versatile.
Ada: Our product fits well with the ancillary products we created to distribute with it, the digipack cover is influenced by our music video but not directly linked as this is not the title track of the album and we wanted the album to be more reflective of the artist than the song. Our magazine advert ties in well with our digipack and when presented together they look as if they are are meant to be a set.
Lucy: As a package they are effective due to the fact they work together and successfully show what we wanted, which is a promotion and video. The video turned out better than we could hope and we have successfully promoted with our digipack and magazine cover and the fact both show the stereotypical conventions e.g the picture of the artist on the digipack and magazine cover is something you would tend to see on albums and magazines for artists like Lady GaGa and also the mostly performance based video showing close ups of the artist, means when looking at the digipack cover you can be reminded of the close up of the artist in the video.
Charlotte: 3. What have you learnt from your audience feedback?
Lucy: Audience feedback has showed us that we made quite a successful video, following most stereotypical conventions you would find in a professional video of our pop genre.
Charlotte: The feedback that we got through our project was constructive and helped us develop on our product. We took everything that was mentioned into consideration and I think that this helped improve our music video as it was "outside" help. This therefore was effective because it was from an audience's point of view and it is the audience attention who we aimed to capture so their opinion was important throughout.
Jade: The feedback we received for our rough cut suggested we should add more cuts of various shots of the artist and also add more close ups to show breaks from other shots. As we took this on board we think we have made a great improvement from our rough cut to our final video. We as well recieved comments that we have framed the artist well to maintain the audiences attention and they commented on our strong performance from the artist. We learnt that one of our strong points was our editing and the way we have cut clips on the beat as well as using shot transitions where appropirate. Although we have reveieved many good comments we also got some feedback that would help make our video even better such as adding a filter on some shots, for example the shot which we filmed in the green room, as this shot doesn't fit as well as we would have liked.
Ada: The feedback we recived allowed us to look at our work from a fresh viewpoint and highlighted areas that we could improve aswell as identifing our strengths witch we could play to, the feedback indicated that we should include more cuts to keep our video from stagnating and looking asif one continuos shot, we were also told that filters were needed to be added to our video to make it look more clean cut and proffesionaly shot.
Jade: 4. How did you use new media technologies in the construction, research, planning and evaluation stages?
Ada: During the course of our project we have used a varity of different technoligies to create our final products, the video was created with the use of HD camcorders, and a DVW (Digital Video Workstation) in our case Final Cut Pro on the Apple Mac. The other half of our final product, the Ancillary project, was shot with a still camera and then edited in Photoshop CS3 a high end proffesional photo editing package. we also used the still camera to take photos of some of our planning and used these images in our group blog on blogger.com.
Charlotte: The whole way through our project we have constantly used blogger to blog our thoughts, ideas, plans, research and now evaluation. The blogs have helped because they are always there to look back on with all our ideas. In our planning and research ideas we used Google to gain the information that we needed. For the music video its self we use HD Camcorders to film our footage and then Final Cut to edit our music video together. The HD cameras were effective because it made our footage look more professional. For our ancillary tasks we used Photoshop to produce our digipak and poster.
Lucy: Nearly every aspect of this project has enabled us to use some form of technology, Blogger gave us the opportunity to get our idea's, research, planning and evalutions out in the open and extend upon them whenever we wished and I found it very beneficial to the project through all the stages due to the fact we all have access to the same thing wherever we may be. Further research was also done via Youtube and Google as the internet is now possibly one of the most informative resources we have. We found relevant artist's video's and this helped us to see stereotypically what we should include within ours. In regards to our music video, editing and filming was made easier with the use of the HD camera, giving us better quality footage to work with in the construction stage and also the use of Final Cut, a very good editing program which after a while we got the hang of and it was quite easy to work with.
Jade: From the very beginning we used blogger to view last years media groups work so we knew what the coursework entailed. We then progressed in our reserach by using Youtube to view professional music videos, which allowed us to analyse them using Goodwin's analysis and help us gain a better understanding of the characteristics we would need to include. It is clear our video would not be as successful without the help of Final Cut express as this is what we used to put our finished video together and construct our own creative work with professional influences being present.
Charlotte: The camera work we used had direct address which was effective because like other pop videos it made a connection with the audience. In our music video this helped portray the emotion to make the audience feel more emotionally connected to our artist and understand how the artist felt. We also framed the artist all the way through our music video with a range of shots which mainly included close ups which is another convention that we used and developed through our music video. The emotion that the lyrics portrayed was definitely shown across our music video by the way that our artist performed. In parts of our music video we had direct scenes which did exactly what the lyrics said, for example "I tried crossing out your words", for these lyrics we had our artist ripping up a piece of paper that said "I'm Sorry".
Lucy: Our music video mostly follows Goodwin's Analysis so we see that it uses the conventions of a real music video, we used the stereotypical performance you would expect to see in this sort of video, the stereotypical genre characteristics and also the narrative clips telling parts of the story so we see we've also shown a relationship between the music and visuals.
Jade: While editing we have made sure to cut the shots on the beat of the song as we realised pop music is intended to encourage dancing. We have made sure the editing clearly shows a link between the lyrics and the visuals to help show off the typical relationship portrayed in pop videos. An example of this would be where we have cut back to past experiences of the couple, walking in the park and the scene where they are arguing. We have also used shot transitions between some shots where we thought it was needed. We choose to use more of a noticeable form of editing at the end of the video, where there is the overlays of clips all present on screen at the same time which works effectively to bring the clips to a fade and clearly show the end of the video on a more professional level.
Ada: For the mise en scene we filmed the artist's performance repeatedly in different outfits so we could cut between them, adding a further dimension to our video, this helps to create the feeling of movement and keeps our video from looking like one long continuous shot. We used some props in our video, for example a mobile phone, we did this to add a realistic touch to the characters, which lets the audience identify better with the artist. We also used props such as a cardboard box when the male character was leaving to add some realism to the scene.
Lucy: 2. How effective is the combination of your main product and ancillary text?
Jade: Our main product would not be successful without the backing of a digipack and magazine poster as this is what attracts the consumer. To do this we made sure we chose an appropriate name for the album which sounded professional to the way we wanted to portray our artist. We choose to use the colours pink and black as these worked complementary with each other and also seemed to fit well with the track names we used, which portray themes of love, heartbreak and upbeat dance songs. I believe we have created appropriate imagery to conform with our music video and think we have shown realistic qualities.
Charlotte: The shots throughout our main product and ancillary texts were consistent. We used close ups and direct address in our music video and to fit with our pop genre. This helped to engage and create a connection to our audience. For our digipack we also framed our artist by using a close up which works well along side our music video as it not only keeps a common theme but again connects with the audience and fits in with the conventions of the genre. For our magazine poster we thought it would be more appropriate to use a similar picture but of the whole of the artist rather than just a close up. This worked effectively alongside the other products because it was more of a casual, fun side to our artist which contrasts well with our other products and shows that our artist can be versatile.
Ada: Our product fits well with the ancillary products we created to distribute with it, the digipack cover is influenced by our music video but not directly linked as this is not the title track of the album and we wanted the album to be more reflective of the artist than the song. Our magazine advert ties in well with our digipack and when presented together they look as if they are are meant to be a set.
Lucy: As a package they are effective due to the fact they work together and successfully show what we wanted, which is a promotion and video. The video turned out better than we could hope and we have successfully promoted with our digipack and magazine cover and the fact both show the stereotypical conventions e.g the picture of the artist on the digipack and magazine cover is something you would tend to see on albums and magazines for artists like Lady GaGa and also the mostly performance based video showing close ups of the artist, means when looking at the digipack cover you can be reminded of the close up of the artist in the video.
Charlotte: 3. What have you learnt from your audience feedback?
Lucy: Audience feedback has showed us that we made quite a successful video, following most stereotypical conventions you would find in a professional video of our pop genre.
Charlotte: The feedback that we got through our project was constructive and helped us develop on our product. We took everything that was mentioned into consideration and I think that this helped improve our music video as it was "outside" help. This therefore was effective because it was from an audience's point of view and it is the audience attention who we aimed to capture so their opinion was important throughout.
Jade: The feedback we received for our rough cut suggested we should add more cuts of various shots of the artist and also add more close ups to show breaks from other shots. As we took this on board we think we have made a great improvement from our rough cut to our final video. We as well recieved comments that we have framed the artist well to maintain the audiences attention and they commented on our strong performance from the artist. We learnt that one of our strong points was our editing and the way we have cut clips on the beat as well as using shot transitions where appropirate. Although we have reveieved many good comments we also got some feedback that would help make our video even better such as adding a filter on some shots, for example the shot which we filmed in the green room, as this shot doesn't fit as well as we would have liked.
Ada: The feedback we recived allowed us to look at our work from a fresh viewpoint and highlighted areas that we could improve aswell as identifing our strengths witch we could play to, the feedback indicated that we should include more cuts to keep our video from stagnating and looking asif one continuos shot, we were also told that filters were needed to be added to our video to make it look more clean cut and proffesionaly shot.
Jade: 4. How did you use new media technologies in the construction, research, planning and evaluation stages?
Ada: During the course of our project we have used a varity of different technoligies to create our final products, the video was created with the use of HD camcorders, and a DVW (Digital Video Workstation) in our case Final Cut Pro on the Apple Mac. The other half of our final product, the Ancillary project, was shot with a still camera and then edited in Photoshop CS3 a high end proffesional photo editing package. we also used the still camera to take photos of some of our planning and used these images in our group blog on blogger.com.
Charlotte: The whole way through our project we have constantly used blogger to blog our thoughts, ideas, plans, research and now evaluation. The blogs have helped because they are always there to look back on with all our ideas. In our planning and research ideas we used Google to gain the information that we needed. For the music video its self we use HD Camcorders to film our footage and then Final Cut to edit our music video together. The HD cameras were effective because it made our footage look more professional. For our ancillary tasks we used Photoshop to produce our digipak and poster.
Lucy: Nearly every aspect of this project has enabled us to use some form of technology, Blogger gave us the opportunity to get our idea's, research, planning and evalutions out in the open and extend upon them whenever we wished and I found it very beneficial to the project through all the stages due to the fact we all have access to the same thing wherever we may be. Further research was also done via Youtube and Google as the internet is now possibly one of the most informative resources we have. We found relevant artist's video's and this helped us to see stereotypically what we should include within ours. In regards to our music video, editing and filming was made easier with the use of the HD camera, giving us better quality footage to work with in the construction stage and also the use of Final Cut, a very good editing program which after a while we got the hang of and it was quite easy to work with.
Jade: From the very beginning we used blogger to view last years media groups work so we knew what the coursework entailed. We then progressed in our reserach by using Youtube to view professional music videos, which allowed us to analyse them using Goodwin's analysis and help us gain a better understanding of the characteristics we would need to include. It is clear our video would not be as successful without the help of Final Cut express as this is what we used to put our finished video together and construct our own creative work with professional influences being present.
Evaluation Questions
Our product fits into the pop-music category, which has a large well defined base of common charecteristics and conventions, we had to decide weaather to convene to these forms and conventions or challenge them, we decided as the song is highly mainstream, that we should stick closly to the norm and not make anything to experimental. we wanted our video to look as close to the videos that are seen everyday playing on music channels as our artist is embeded deep within that target market.
Our shots are all centered on the artists face framing her, this centralises her to the video aswell as keeping all the attention focused on her, this was achived in part through our camerawork, though was mostly done in the editing processby croping the video around our artist and moving her to the center of the shot.
2
Our product fits well with the ancillary products we created to distribute with it, the digipack cover is influnced by our music video but not directly as this is not the title track of the album and we wanted the album to be more reflective of the artist than the song. Our magazine advert ties in well with our digipack and when presented together they look asif they are are meant to be a set.
- camera work
- mise en scene
- editing
Our shots are all centered on the artists face framing her, this centralises her to the video aswell as keeping all the attention focused on her, this was achived in part through our camerawork, though was mostly done in the editing processby croping the video around our artist and moving her to the center of the shot.
- sound
2
Our product fits well with the ancillary products we created to distribute with it, the digipack cover is influnced by our music video but not directly as this is not the title track of the album and we wanted the album to be more reflective of the artist than the song. Our magazine advert ties in well with our digipack and when presented together they look asif they are are meant to be a set.
Saturday, 19 November 2011
Friday, 18 November 2011
Sunday, 6 November 2011
Research Into Filters & Special Effects
The genre of music our song fits into is 'Pop' music which is highly mainstream. As a result of this Record labels are willing to spend huge budgets on promotion of which the music video is a integral component, to push their songs in the highly competitive market, where huge returns can be made from a successful album or artist.
Our artist Lady Gaga is signed to the Interscope record label, a giant in the American music industry, owned by the Universal music group and based in Santa Monica California, her videos therefore have huge budgets compared to songs released on independent labels and smaller record company's, however Lady Gaga has gone on record in an interview with In:Demand magazine saying "I would never spend that much on a music video. I would never say anythings a waste in reference to art, but I would give to charity before I would spend that much money on a music video." although her video for the song 'judas' is rumoured to have cost $6 Million dollars.
As a result of this the majority 'Pop' videos contain lots of special effects, which is a limitation in lower budgets films, though not always to their detriment, in fact in some larger budgeted projects it feels as if there far to much special effects and it makes the video feel gimmicky and tacky. Lady Gaga's music videos are all very alternate and yet some are heavy with special effects and others very plain and real, an example of one of her songs which his a lot of effects and editing technique's is 'Born this Way'
In contrast to this the music video for 'bad romance' dosent have the amount of SFX of the previous one yet still utilises many filters to give it a professional clean look.
Filters can be used in the filming stage as filters on cameras to add a colour tone or in the editing stage as software filters on an editing program which are used to change tone,colour, shadow and other visual qualities.
Our artist Lady Gaga is signed to the Interscope record label, a giant in the American music industry, owned by the Universal music group and based in Santa Monica California, her videos therefore have huge budgets compared to songs released on independent labels and smaller record company's, however Lady Gaga has gone on record in an interview with In:Demand magazine saying "I would never spend that much on a music video. I would never say anythings a waste in reference to art, but I would give to charity before I would spend that much money on a music video." although her video for the song 'judas' is rumoured to have cost $6 Million dollars.
As a result of this the majority 'Pop' videos contain lots of special effects, which is a limitation in lower budgets films, though not always to their detriment, in fact in some larger budgeted projects it feels as if there far to much special effects and it makes the video feel gimmicky and tacky. Lady Gaga's music videos are all very alternate and yet some are heavy with special effects and others very plain and real, an example of one of her songs which his a lot of effects and editing technique's is 'Born this Way'
In contrast to this the music video for 'bad romance' dosent have the amount of SFX of the previous one yet still utilises many filters to give it a professional clean look.
Filters can be used in the filming stage as filters on cameras to add a colour tone or in the editing stage as software filters on an editing program which are used to change tone,colour, shadow and other visual qualities.
Tuesday, 1 November 2011
Self Assessment of Rough Cut
1. Editing
2. Mise-en-Scene
3. Camerawork
4. Genre Elements
5. Performance
- We need to perfect the lip syncing at the start of the music video. Apart from this we are really happy with the standard of our lip syncing
- We think that the jumpy cuts that we put in where really effective, so we will add more of these in order to keep the audience entertained and interested
- We are going to add filters so some of our shots in order to create a more interesting final image
2. Mise-en-Scene
- We think that the locations and costumes that we've used are realistic and appropriate for the genre
3. Camerawork
- We have a good range of shots that we are happy with
- We aim to add more close ups of the main artist, this will conform to the Goodwin's analysis.
4. Genre Elements
- We have a number of performances which fits in with the genre
- Also we portray a typical boy/girl relationship that is easily related to
5. Performance
- We're really happy with the standard of the performances of Jade
- We could have more performance to cut to for more of a jumpy effect to keep the audience interested
- We need to add more cuts within our editing to create more of a faster pace affect that will still fit with the video but be more visually engaging
- We need to add more close ups
Summary of Planning so Far
We have completed the following pieces of planning in preparation for our filming:
- We have looked at similar music videos and broken them down using Goodwin's analysis
- We also performed a Goodwin's analysis on two previous student music video projects
- Listened to and produced a blog on a talk given by a professional music video produce, and a previous student.
- Location Recce Shots, produce a blog with them
- attempted to contact the artist, to let her know we are planning on making a video for her song, and asking for her feedback.
- Researched our artists target audience and genre specific connotations
- Researched a well known music video producer considered an 'auter'
- Filming schedule
- Evaluation of our first filming period to assess what we could do better the next time
- Peer assesment, by another group, on our roughg cut for feedback
Friday, 14 October 2011
Evaluation of Filming Day 1!
Unfortunately, the one of the main locations we planned to film in, turned out to be not available on the day of filming.
However, we filmed everything that we could in order for our rough cut to be completed by next week. We managed to film most of the outside scenes and last minute, Jade took the camera home and used her house as the main location and shot all the home scenes by herself.
We couldn't film any of the shots of both the characters as we didn't have a male character in the end, so we just focused on getting as many variety of shots as we could for the filming that we could do.
Due to this, after our rough cut, we would like to take out the camera again, in order to complete the shots we are missing and make sure the footage is to the best of our ability.
However, we filmed everything that we could in order for our rough cut to be completed by next week. We managed to film most of the outside scenes and last minute, Jade took the camera home and used her house as the main location and shot all the home scenes by herself.
We couldn't film any of the shots of both the characters as we didn't have a male character in the end, so we just focused on getting as many variety of shots as we could for the filming that we could do.
Due to this, after our rough cut, we would like to take out the camera again, in order to complete the shots we are missing and make sure the footage is to the best of our ability.
Tuesday, 11 October 2011
Filming Schedule - 12/10/11
We are filming tomorrow and have organised a plan so that all members of the group know exactly what is happening and at what time.
1:05pm - We will collect the camera and tripod from college
1:30pm - Arrive at town in preparation to film park and restaurant scenes
3:00pm - Arrive at Lucy's house in Chesterton for the remaining shots filmed in the house
13//10/11 9:00am - Return camera to media office
Things To Bring With Us
Jade (main artist)
1:05pm - We will collect the camera and tripod from college
1:30pm - Arrive at town in preparation to film park and restaurant scenes
- Shot 8 - park
- Shot 10 - restaurant
- Shot 11 - park
- Shot 18 - park
3:00pm - Arrive at Lucy's house in Chesterton for the remaining shots filmed in the house
- Shot 1
- Shot 2
- Shot 3
- Shot 4
- Shot 5
- Shot 6
- Shot 7
- Shot 9
- Shot 12
- Shot 13
- Shot 14
- Shot 15
- Shot 16
- Shot 17
13//10/11 9:00am - Return camera to media office
Things To Bring With Us
Jade (main artist)
- Costume - Three changes of outfit - 3 casual outfits for park, restaurant and house scenes & one outfit for evening attire for shot 9
- Props - make-up
- Other - learn lyrics in preparation for easy filming
- Costume - One casual outfit
- Props - Boxes and notepad
- Props - Photos of the couple and iPod with song
Friday, 7 October 2011
Test Footage & Analysis
Analysis:
By producing test shots it has allowed us to achieve a feel for some shots types we will use in our real video. We think the the zoom into the house would make a good establishing shot and have decided that we will use this further in our project. As well as this, we enjoy the characteristics portrayed by the park locations, as this can emphasise the couples relationship and using it for flashbacks in the narrative could work well. We also experimented with a close up of the artist as we realise this is an important shot that must be included in our video.
Producing the test shots has also allowed us to get a feel for camera and movement. We realise that some shots can be improved by making sure the camera is stable so shaking is kept to a minimum. We could also research into filter effects as this can show us what natural light will look like on film.
Tuesday, 4 October 2011
The Auteur Theory - Chris Cunningham's Videos
Chris Cunningham
1. This video was very abstract and did not use genre characteristics, the song itself is a ragga jungle song, but it feels as if it has a view to being more mainstream that most songs in this genre, you can see this in the fact that a music video has been made for it as most songs in this genre would not. The way that the record company has decided to bring someone with such a distinct style as Chris Cunningham, reveals further the mainstream ambitions of this song, and by the MTV logo in the top corner we can tell it was played on TV music channels.
2. In the genre of music there will normally be no lyrics or a very small amount, in the form of samples rather than specific vocals recorded for the song, this means that the director when making the music video had no inspiration from the lyrics however it also means he had no limitations due to the lyrical content either, this suits the style of video that Chris Cunningham creates as he is more free to create a visually challenging and creative product which can seamlessly blend with the music whilst standing on its own merit as a video.
3. The music is fast paced with a slow beat and repetitive drum loops, though the video dosent relate to the song due to its visuals, the director needs someway to tie in the video to the song itself to create some sort of singular product, so he has created a relationship between the beat, the transitions/cuts and movement of the characters and camera in the video itself to bring singularity to the product overall.
4. There were many close ups of the artist in the video although his face was somewhat warped, meting demands of the record company.
5. There was alot of reference to the notion of looking, having the television used as a main prop within the video, providing an image of the singer
6. There was limited intertextual reference to any other media due to the abstractness of the video.
1. This video was very abstract and did not use genre characteristics, the song itself is a ragga jungle song, but it feels as if it has a view to being more mainstream that most songs in this genre, you can see this in the fact that a music video has been made for it as most songs in this genre would not. The way that the record company has decided to bring someone with such a distinct style as Chris Cunningham, reveals further the mainstream ambitions of this song, and by the MTV logo in the top corner we can tell it was played on TV music channels.
2. In the genre of music there will normally be no lyrics or a very small amount, in the form of samples rather than specific vocals recorded for the song, this means that the director when making the music video had no inspiration from the lyrics however it also means he had no limitations due to the lyrical content either, this suits the style of video that Chris Cunningham creates as he is more free to create a visually challenging and creative product which can seamlessly blend with the music whilst standing on its own merit as a video.
3. The music is fast paced with a slow beat and repetitive drum loops, though the video dosent relate to the song due to its visuals, the director needs someway to tie in the video to the song itself to create some sort of singular product, so he has created a relationship between the beat, the transitions/cuts and movement of the characters and camera in the video itself to bring singularity to the product overall.
4. There were many close ups of the artist in the video although his face was somewhat warped, meting demands of the record company.
5. There was alot of reference to the notion of looking, having the television used as a main prop within the video, providing an image of the singer
6. There was limited intertextual reference to any other media due to the abstractness of the video.
Target Audience Research: Expectations & Viewing Habits
The Target Audience for our artist Lady Gaga is females between the ages of 16 - 25, and homosexual men, although she has fans in many other demographics. She advocates LGTB, (Lesbian, Gay, Transgendered and bisexual) rights and speaks at demonstrations. Her lyrics are for the most part reflective of her own experiences and explore certain elements of a bisexual life, due to her explicit subject children are not part of the target audience although if you asked many young teenagers (11- 15) you would most probably find many of them have heard her songs as well.
In Britain music videos need not be classified as such although most music channels at their discretion will only show censored videos, as the channels play throughout the day, operating before the watershed, this is to stop people complaining that the channels are broadcasting inappropriate content at a time when children may be watching. some channels for example, 4Music and MTV will play explicit/uncut videos but only after a certain time (usually 9/10pm) this is because at this time it is assumed children will not be watching and the videos are less likely to offend.
In 2010, a rumor circulated that Lady Gaga's video "Telephone" was banned by MTV, a rumor which reached some press outlets. The rumor claimed that MTV had banned the video because the content could not be shown within their programming. MTV denied the ban and showed the video frequently on European MTV programming to show that it was not banning the video. Lady Gaga's previous videos have also attracted criticism for their sexually suggestive content; the video for "LoveGame" was refused play on the Australian video music program Video Hits, however, other Australian programs aired the video uncensored.
Ciara's video for "Ride" was banned by BET, with the network citing that the video was too sexually charged. The video was also subsequently banned by all UK television channels.
Rihanna's video "S&M", which features the singer whipping a tied-up man, and taking hostages was banned in 11 countries and was flagged as inappropriate for viewers that are under 18 on YouTube.
In Britain music videos need not be classified as such although most music channels at their discretion will only show censored videos, as the channels play throughout the day, operating before the watershed, this is to stop people complaining that the channels are broadcasting inappropriate content at a time when children may be watching. some channels for example, 4Music and MTV will play explicit/uncut videos but only after a certain time (usually 9/10pm) this is because at this time it is assumed children will not be watching and the videos are less likely to offend.
In 2010, a rumor circulated that Lady Gaga's video "Telephone" was banned by MTV, a rumor which reached some press outlets. The rumor claimed that MTV had banned the video because the content could not be shown within their programming. MTV denied the ban and showed the video frequently on European MTV programming to show that it was not banning the video. Lady Gaga's previous videos have also attracted criticism for their sexually suggestive content; the video for "LoveGame" was refused play on the Australian video music program Video Hits, however, other Australian programs aired the video uncensored.
Ciara's video for "Ride" was banned by BET, with the network citing that the video was too sexually charged. The video was also subsequently banned by all UK television channels.
Rihanna's video "S&M", which features the singer whipping a tied-up man, and taking hostages was banned in 11 countries and was flagged as inappropriate for viewers that are under 18 on YouTube.
Attempt to Contact the Artist
We contacted Lady Gaga via Facebook in regards to our video, we let her know we are making a music video for her song 'Second Time Around'. As you know Lady Gaga is a very well known artist so we do not expect a reply but being able to contact her through online media is very easy for us anyway.
Friday, 30 September 2011
Notes on Amar & Arron's Talk
Location:
Be realistic. think about what you need in the location (things around you) and make sure all locations are close together. Take into account things like the weather and lighting.
Map out the scenes, work out where you are going to place the camera in each shot to find the best angles which then leaves more time for creativeness and organisation.
Be realistic. think about what you need in the location (things around you) and make sure all locations are close together. Take into account things like the weather and lighting.
- The first 30 seconds have to be visually engaging so your audience will continue to watch. However do not give everything away.
- Not every lyric needs to be represented. (Lyrics to visual)
- Stick to a timed schedule on your day of filming but if you have extra time, shoot extra shots.
- Shoot your performance 4-5 times using different angles.
- Make sure before you go to your location that everything is planned so all you have left to do is shoot.
- Make sure it is achievable, don't over complicate things.
- Avoid making a mini film.
Map out the scenes, work out where you are going to place the camera in each shot to find the best angles which then leaves more time for creativeness and organisation.
Tuesday, 27 September 2011
Friday, 23 September 2011
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