Tuesday, 4 October 2011

Target Audience Research: Expectations & Viewing Habits

The Target Audience for our artist Lady Gaga is females between the ages of 16 - 25, and homosexual men, although she has fans in many other demographics. She advocates LGTB, (Lesbian, Gay, Transgendered and bisexual) rights and speaks at demonstrations. Her lyrics are for the most part reflective of her own experiences and explore certain elements of a bisexual life, due to her explicit subject children are not part of the target audience although if you asked many young teenagers (11- 15) you would most probably find many of them have heard her songs as well.
In Britain music videos need not be classified as such although most music channels at their discretion will only show censored videos, as the channels play throughout the day, operating before the watershed, this is to stop people complaining that the channels are broadcasting inappropriate content at a time when children may be watching. some channels for example, 4Music and MTV will play explicit/uncut videos but only after a certain time (usually 9/10pm) this is because at this time it is assumed children will not be watching and the videos are less likely to offend.

In 2010, a rumor circulated that Lady Gaga's video "Telephone" was banned by MTV, a rumor which reached some press outlets. The rumor claimed that MTV had banned the video because the content could not be shown within their programming. MTV denied the ban and showed the video frequently on European MTV programming to show that it was not banning the video. Lady Gaga's previous videos have also attracted criticism for their sexually suggestive content; the video for "LoveGame" was refused play on the Australian video music program Video Hits, however, other Australian programs aired the video uncensored.

Ciara's video for "Ride" was banned by BET, with the network citing that the video was too sexually charged. The video was also subsequently banned by all UK television channels.

Rihanna's video "S&M", which features the singer whipping a tied-up man, and taking hostages  was banned in 11 countries and was flagged as inappropriate for viewers that are under 18 on YouTube.

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