Showing posts with label Charlotte. Show all posts
Showing posts with label Charlotte. Show all posts

Tuesday, 13 December 2011

Friday, 2 December 2011

Commentary Planning

Ideas:
  • We plan to use screen within a screen for our commentary. This will enable us to communicate to the audience the specific conventions of our music video to help them relate more. 
  •  We will have the relavant clips that we are talking about as the main picture in the background and then footage of us answering the questions in the corner of the screen. Using our own footage of ourselves will make it more personal as we will be directly addressing our answers to the audience as well as showing our product.

Tuesday, 29 November 2011

Script

Ada: 1. In what ways does your media product use , develop or challenge forms and conventions of real media products? (Text with Voice Over)

Charlotte:  The camera work we used had direct address which was effective because like other pop videos it made a connection with the audience. In our music video this helped portray the emotion to make the audience feel more emotionally connected to our artist and understand how the artist felt. We also framed the artist all the way through our music video with a range of shots which mainly included close ups which is another convention that we used and developed through our music video. The emotion that the lyrics portrayed was definitely shown across our music video by the way that our artist performed.  In parts of our music video we had direct scenes which did exactly what the lyrics said, for example "I tried crossing out your words", for these lyrics we had our artist ripping up a piece of paper that said "I'm Sorry".

Lucy: Our music video mostly follows Goodwin's Analysis so we see that it uses the conventions of a real music video, we used the stereotypical performance you would expect to see in this sort of video, the stereotypical genre characteristics and also the narrative clips telling parts of the story so we see we've also shown a relationship between the music and visuals.

Jade: While editing we have made sure to cut the shots on the beat of the song as we realised pop music is intended to encourage dancing. We have made sure the editing clearly shows a link between the lyrics and the visuals to help show off the typical relationship portrayed in pop videos. An example of this would be where we have cut back to past experiences of the couple, walking in the park and the scene where they are arguing. We have also used shot transitions between some shots where we thought it was needed. We choose to use more of a noticeable form of editing at the end of the video, where there is the overlays of clips all present on screen at the same time which works effectively to bring the clips to a fade and clearly show the end of the video on a more professional level.

Ada: For the mise en scene we filmed the artist's performance repeatedly in different outfits so we could cut between them, adding a further dimension to our video, this helps to create the feeling of movement and keeps our video from looking like one long continuous shot.  We used some props in our video, for example a mobile phone, we did this to add a realistic touch to the characters, which lets the audience identify better with the artist. We also used props such as a cardboard box when the male character was leaving to add some realism to the scene.

Lucy: 2. How effective is the combination of your main product and ancillary text?


Jade: Our main product would not be successful without the backing of a digipack and magazine poster as this is what attracts the consumer. To do this we made sure we chose an appropriate name for the album which sounded professional to the way we wanted to portray our artist. We choose to use the colours pink and black as these worked complementary with each other and also seemed to fit well with the track names we used, which portray themes of love, heartbreak and upbeat dance songs. I believe we have created appropriate imagery to conform with our music video and think we have shown realistic qualities.


Charlotte: The shots throughout our main product and ancillary texts were consistent.   We used close ups and direct address in our music video and to fit with our pop genre. This helped to engage and create a connection to our audience. For our digipack we also framed our artist by using a close up which works well along side our music video as it not only keeps a common theme but again connects with the audience and fits in with the conventions of the genre. For our magazine poster we thought it would be more appropriate to use a similar picture but of the whole of the artist rather than just a close up. This worked effectively alongside the other products because it was more of a casual, fun side to our artist which contrasts well with our other products and shows that our artist can be versatile.


Ada: Our product fits well with the ancillary products we created to distribute with it, the digipack cover is influenced by our music video but not directly linked as this is not the title track of the album and we wanted the album to be more reflective of the artist than the song. Our magazine advert ties in well with our digipack and when presented together they look as if they are are meant to be a set.


Lucy: As a package they are effective due to the fact they work together and successfully show what we wanted, which is a promotion and video. The video turned out better than we could hope and we have successfully promoted with our digipack and magazine cover and the fact both show the stereotypical conventions e.g the picture of the artist on the digipack and magazine cover is something you would tend to see on albums and magazines for artists like Lady GaGa and also the mostly performance based video showing close ups of the artist, means when looking at the digipack cover you can be reminded of the close up of the artist in the video.


Charlotte: 3. What have you learnt from your audience feedback?



Lucy: Audience feedback has showed us that we made quite a successful video, following most stereotypical conventions you would find in a professional video of our pop genre.

Charlotte: The feedback that we got through our project was constructive and helped us develop on our product. We took everything that was mentioned into consideration and I think that this helped improve our music video as it was "outside" help. This therefore was effective because it was from an audience's point of view and it is the audience attention who we aimed to capture so their opinion was important throughout.

Jade: The feedback we received for our rough cut suggested we should add more cuts of various shots of the artist and also add more close ups to show breaks from other shots. As we took this on board we think we have made a great improvement from our rough cut to our final video. We as well recieved comments that we have framed the artist well to maintain the audiences attention and they commented on our strong performance from the artist. We learnt that one of our strong points was our editing and the way we have cut clips on the beat as well as using shot transitions where appropirate. Although we have reveieved many good comments we also got some feedback that would help make our video even better such as adding a filter on some shots, for example the shot which we filmed in the green room, as this shot doesn't fit as well as we would have liked.
 
Ada: The feedback we recived allowed us to look at our work from a fresh viewpoint and highlighted areas that we could improve aswell as identifing our strengths witch we could play to, the feedback indicated that we should include more cuts to keep our video from stagnating and looking asif one continuos shot, we were also told that filters were needed to be added to our video to make it look more clean cut and proffesionaly shot.



Jade: 4. How did you use new media technologies in the construction, research, planning and evaluation stages?

Ada: During the course of our project we have used a varity of different technoligies to create our final products, the video was created with the use of HD camcorders, and a DVW (Digital Video Workstation) in our case Final Cut Pro on the Apple Mac. The other half of our final product, the Ancillary project, was shot with a still camera and then edited in Photoshop CS3 a high end proffesional photo editing package. we also used the still camera to take photos of some of our planning and used these images in our group blog on blogger.com.


Charlotte: The whole way through our project we have constantly used blogger to blog our thoughts, ideas, plans, research and now evaluation. The blogs have helped because they are always there to look back on with all our ideas. In our planning and research ideas we used Google to gain the information that we needed. For the music video its self we use HD Camcorders to film our footage and then Final Cut to edit our music video together. The HD cameras were effective because it made our footage look more professional. For our ancillary tasks we used Photoshop to produce our digipak and poster.

Lucy: Nearly every aspect of this project has enabled us to use some form of technology, Blogger gave us the opportunity to get our idea's, research, planning and evalutions out in the open and extend upon them whenever we wished and I found it very beneficial to the project through all the stages due to the fact we all have access to the same thing wherever we may be. Further research was also done via Youtube and Google as the internet is now possibly one of the most informative resources we have. We found relevant artist's video's and this helped us to see stereotypically what we should include within ours.  In regards to our music video, editing and filming was made easier with the use of the HD camera, giving us better quality footage to work with in the construction stage and also the use of Final Cut, a very good editing program which after a while we got the hang of and it was quite easy to work with.

Jade: From the very beginning we used blogger to view last years media groups work so we knew what the coursework entailed. We then progressed in our reserach by using Youtube to view professional music videos, which allowed us to analyse them using Goodwin's analysis and help us gain a better understanding of the characteristics we would need to include. It is clear our video would not be as successful without the help of Final Cut express as this is what we used to put our finished video together and construct our own creative work with professional influences being present.

Evaluation Questions

1. In what ways does your media product use , develop or challenge forms and conventions of real media products?

The genre of our music video is Pop. Throughout our music video we have used several conventions that you would see in real music videos. This was shown throughout:
  • Camera Work 
We used direct address which was effective because like other pop videos it made a connection with the audience. In our music video this helped portray the emotion to make the audience feel more emotionally connected to our artist. We also framed the artist all the way through our music video with a range of shots which mainly included close ups which is another convention that we used and developed through our music video.

  • Editing
Along side our performances of the artist we also cut to a few scenes which help tell the narrative. We had the artist and the boy she was singing about together, sometimes happy and sometimes arguing and I think this worked well as we still developed on the conventions of the music video as well as making sure that the narrative was shown throughout.
  • Sound
The emotion that the lyrics portrayed was definitely shown across our music video by the way that our artist performed. I think that direct address helped portray these emotions because the audience could clearly see how the artist felt. In parts of our music video we had direct scenes which did exactly what the lyrics said, for example "I tried crossing out your words", for these lyrics we had our artist ripping up a piece of paper that said "I'm Sorry". Therefore we used the lyrics and developed them within our music video.
  • Mise-en-scene
I think that the locations that we included were amplifying the conventions of the pop genre. We used quite casual, subtle location which I think worked well with the lyrics. As well as this the costume, props etc. were also casual and every day like as we thought that this would fit well.



2. How effective is the combination of your main product and ancillary text?

I think that there is a distinctive theme throughout our media products. The shots throughout our main product and ancillary texts were consistent. We used close ups and direct address in our music video and to fit with our pop genre. This helped to engage and create a connection to our audience. For our digipack we also framed our artist by using a close up which works well along side our music video as it not only keeps a common theme but again connects with the audience and fits in with the conventions of the genre. For our magazine poster we thought it would be more appropriate to use a similar picture but of the whole of the artist rather than just a close up. This worked effectively alongside the other products because it was more of a casual, fun side to our artist which contrasts well with our other products and shows that our artist can be versatile.




3. What have you learnt from your audience feedback?

The feedback that we got through our project was constructive and helped us develop on our product. We took everything that was mentioned into consideration and I think that this helped improve our music video as it was "outside" help. This therefore was effective because it was from an audience's point of view and it is the audience attention who we aimed to capture so their opinion was important throughout.



4. How did you use new media technologies in the construction, research, planning and evaluation stages?

The whole way through our project we have constantly used blogger to blog our thoughts, ideas, plans, research and now evaluation. The blogs have helped because they are always there to look back on with all our ideas. In our planning and research ideas we used Google to gain the information that we needed. For the music video its self we use HD Camcorders to film our footage and then Final Cut to edit our music video together. The HD cameras were effective because it made our footage look more professional. For our ancillary tasks we used Photoshop to produce our digipak and poster.

Sunday, 20 November 2011

Magazine Advert Final & Analysis

This is our magazine advert for our artist...

Digipak Final & Analysis

This is our digipak for our artist...

Friday, 18 November 2011

Final Cut Music Video - Own Asessment

Our own thoughts using Goodwin's Analysis...

1. The genre characteristics were shown through the close ups of the artist and the variety of performances we filmed. We also had direct address to the audience which helped to engage their attention.

2. There is a clear relationship between the lyrics and the visuals; the visuals illustrate the lyrics. This can be emphasised where we have the piece of paper saying 'I'm Sorry x' and then cut to the artist shown ripping the paper up, which refers to the line"I tried crossing out your words", so we think that this worked effectively. The whole music video features a narrative of a relationship that we are wanted to put across. For example, the scene where the girl is making the boy leave as she shuts the door behind him also fits with the lyrics ''

3. The clips were cut well in time to the beat and therefore the visuals illustrate the pace of the music. We think we have done well to have slower cuts from each shot on the verse's while then having more quick, shorter shot durations at the chorus as the music picks up pace.

4. We tried to ensure we used many close-ups in our music video as we realise this is an important element in professional music videos as well as having a strong performance element, which seems to have worked well and can show clear demands of a record label.

5. We agree that the way we have framed the artist can hold the audiences attention and this has worked well alone without having frequent reference to notion of looking.

6. There was no inter-textual reference throughout our video and we feel that this is not needed.

Final Cut Music Video Feedback

This is our feedback from the class referring to Goodwin's Analysis...

1. The genre is well represented through variety of close ups of the artist and variety of performances are present. The location was consistent with the genre and fitted well throughout the video.

2. There was a relationship between the lyrics and the visuals. This was shown through the clips of the boy and girl narrative that we cut to throughout our video. The visuals are illustrative of the lyrics and this is what would be expected for this kind of track.

3. The relationship between the music and the visuals is shown through the cuts on the beat of the track and this was done fairly accurately and again fitted in well with the genre.

4. There was close ups of the artist and our video was performance based which fits the demand of the record label well. There is a good visual style throughout, therefore it is consistent.

5. We framed the artist for the audience so we didn't need any frequent reference to notion of looking.

6. There was no inter-textual reference throughout our video.

Other Comments....

  • Good editing, especially the shot transitions and the merging of clips at the end of the video
  • Good use of causal locations 
  • Split screen was visually engaging 
  • There was a clear progression from our rough cut

Final Music Video

This is our music video... Lady Gaga- Second Time Around


Sunday, 6 November 2011

Jade & Charlotte's Extra Editing Session

9/11/11 - We came into college to edit for two extra hours as we believe it would be beneficial for our music video. We realise that our rough cut can be instantly improved by short, quicker shots to help hold the audiences attention so we made sure this was one of our priorities of things to do.

In addition, we have added in more close ups as this is what frames the main artist and helps to cutaway from distant shots. We have also used them to show the emotions of the character more clearly.

We have carried out quality checks in our video editing so far and have looked at that the the lip syncing to make sure it is all synced and the shots are cut on the beat. As well as this we have added in more performance shots to add to our pop genre.

Next lesson we plan to carry on editing and will add filters and shot transitions to hopefully make our music video more representable of professional ones.

Use of Narrative/Abstract/Performance in Your Video

  • In order to fit with our pop genre, we have decided that we will have a range of performances, mainly direct address so that our artist will create a clear connection with the audience to portray her emotions towards the male in the narrative.

  • The performances we will use included our artist just sitting/standing and singing quite emotionally towards the camera, as though to portray real life situations.

  • For more up-tempo parts of the song our artist will move around the screen more to show versatility and to keep the audience interested for the main performance element.

  • Throughout our music video we focused on performance as the main aspect but along side this we cut to narrative scenes which our lyrics told and we thought we be effective to make the song believable and again to keep the audience interested.

Tuesday, 1 November 2011

Self Assessment of Rough Cut

1. Editing
  • We need to perfect the lip syncing at the start of the music video. Apart from this we are really happy with the standard of our lip syncing
  • We think that the jumpy cuts that we put in where really effective, so we will add more of these in order to keep the audience entertained and interested 
  • We are going to add filters so some of our shots in order to create a more interesting final image

2. Mise-en-Scene
  • We think that the locations and costumes that we've used are realistic and appropriate for the genre

3. Camerawork
  • We have a good range of shots that we are happy with
  • We aim to add more close ups of the main artist, this will conform to the Goodwin's analysis.

4. Genre Elements
  • We have a number of performances which fits in with the genre
  • Also we portray a typical boy/girl relationship that is easily related to 

5. Performance
  • We're really happy with the standard of the performances of Jade 
  • We could have more performance to cut to for more of a jumpy effect to keep the audience interested
6. What and how to improve
  • We need to add more cuts within our editing to create more of a faster pace affect that will still fit with the video but be more visually engaging
  • We need to add more close ups

Rough Cut

Friday, 14 October 2011

Evaluation of Filming Day 1!

Unfortunately, the one of the main locations we planned to film in, turned out to be not available on the day of filming.
However, we filmed everything that we could in order for our rough cut to be completed by next week. We managed to film most of the outside scenes and last minute, Jade took the camera home and used her house as the main location and shot all the home scenes by herself.
We couldn't film any of the shots of both the characters as we didn't have a male character in the end, so we just focused on getting as many variety of shots as we could for the filming that we could do.

Due to this, after our rough cut, we would like to take out the camera again, in order to complete the shots we are missing and make sure the footage is to the best of our ability.

Tuesday, 11 October 2011

Filming Schedule - 12/10/11

We are filming tomorrow and have organised a plan so that all members of the group know exactly what is happening and at what time.

1:05pm - We will collect the camera and tripod from college
1:30pm - Arrive at town in preparation to film park and restaurant scenes
  • Shot 8 - park
  • Shot 10 - restaurant
  • Shot 11 - park
  • Shot 18 - park
2:30pm - Finish filming the park and restaurant scenes
3:00pm - Arrive at Lucy's house in Chesterton for the remaining shots filmed in the house
  • Shot 1
  • Shot 2
  • Shot 3
  • Shot 4
  • Shot 5
  • Shot 6 
  • Shot 7
  • Shot 9 
  • Shot 12
  • Shot 13
  • Shot 14 
  • Shot 15
  • Shot 16
  • Shot 17
We will film each shot from different angles to ensure we have enough footage which is of a high standard for our music video.

13//10/11 9:00am - Return camera to media office

Things To Bring With Us

Jade  (main artist)
  •  Costume - Three changes of outfit - 3 casual outfits for park, restaurant and house scenes & one outfit for evening attire for shot 9 
  • Props - make-up
  • Other - learn lyrics in preparation for easy filming
Ada (features in video)
  • Costume - One casual outfit
Lucy 
  • Props - Boxes and notepad
Charlotte 
  • Props - Photos of the couple and iPod with song

Friday, 7 October 2011

Mise En Scene Research

Location: 
We have found that typical locations for our type of music video is normally based on the narrative of the song. For example, Beyonce - Irreplaceable; this was set at a home location shared by the couple. This is something that we could be easily portray, so ideas for this could be a home location which is easily accessible at one our own houses.

Our narrative will also look the relationship between the couple so we plan to use intimate locations that we know the audience will able to relate to. For example, the park and a restaurant are things that are usually associated with couples. Ideas for this is locations around Cambridge, such as Jesus Green. The college also has a green area with a bench at the back of the building, which could work well as this is easily assessable and we wouldn't need permission.

Props:
We plan to use casual everyday props in our video that can help to explain the narrative further. The type of props we will use have also featured in professional videos, so we believe these will be beneficial for us. These will include objects that help to make the narrative feel more realistic and helps the audience relate. Props will include; mobile phones, boxes for the males stuff, notepads, make-up, e.t.c...

Costume:
Casual costumes work well with this type of music video. Similarly to the props it helps create a life like situation that can be related to. Costumes tend to be everyday clothing, nothing extreme or over the top but just simple as this aspect doesn't need to over power the narrative, just fit in with it well.

As the female artist is key for the video, we have chose to use casual costume for the flashbacks which will then be contrasted in the performance aspect; where the artist will be seen more dressed up to add emphasis on her while she is miming to the camera, and making her a noticeable key element in the video.

Lighting:
Natural lighting for flashbacks makes the shots more casual and we think this will work well to portray the relationship in a realistic manner, however we have considered adding a black and white filter as this is something that we have noticed in professional videos.

For performances, brighter lights created through higher contrasts shots may be more effective to use to enhance the artist and show a clear break from the narrative.

Test Footage & Analysis



Analysis:
By producing test shots it has allowed us to achieve a feel for some shots types we will use in our real video. We think the the zoom into the house would make a good establishing shot and have decided that we will use this further in our project. As well as this, we enjoy the characteristics portrayed by the park locations, as this can emphasise the couples relationship and using it for flashbacks in the narrative could work well. We also experimented with a close up of the artist as we realise this is an important shot that must be included in our video.

Producing the test shots has also allowed us to get a feel for camera and movement. We realise that some shots can be improved by making sure the camera is stable so shaking is kept to a minimum. We could also research into filter effects as this can show us what natural light will look like on film.

Tuesday, 4 October 2011

Attempt to Contact the Artist




We contacted Lady Gaga via Facebook in regards to our video, we let her know we are making a music video for her song 'Second Time Around'. As you know Lady Gaga is a very well known artist so we do not expect a reply but being able to contact her through online media is very easy for us anyway.

Recce Still Shots

 Park Location
 Home Locations^ living room/ house
 Restaurant Location
 
© 2009 13P1-02 Music Video 2011. All Rights Reserved | Powered by Blogger
Design by psdvibe | Bloggerized By LawnyDesignz